Cheshire Union of Golf Clubs

Dramatic start for Max at Bramhall

Bramhall Golf Club are delighted to have chosen Max Sullivan as their first General Manager and he too is looking to bring his managerial skills to take the club forward into a bright future.
But it was a very dramatic start to life at Bramhall for Max as he describes: “I was waiting for my first interview and there was a group of members in the clubhouse playing bridge, chatting and having a laugh with each other.
“David the Hon. Secretary approached and introduced himself to me and we started walking to the interview.
“Then we heard a ‘Big Bang’ and looked around and a long-standing member and Bramhall Golf Club professional for many years Brian Nield, was on the floor having a fit and had gone into cardiac arrest.
“I immediately ran over and went through all the procedures and started doing C.P.R. and using the defibrillator. After the third shock, I got Brian’s pulse back. “I stayed with him until the ambulance arrived and the Paramedics took him straight to hospital.
“Fortunately Brian is still with us today to tell the tale.
“I then proceeded into starting the interview and met the rest of the board for the first time.”
Bramhall council member Kath Ince added: “I spoke to Brian recently and asked how he felt now.
“Brian said he was currently very well despite being in ‘lockdown’. Brian and his wife Shirley live in an apartment in Bramhall and manage a little walk around the gardens now and again.
“When he was taken to hospital he was well looked after and monitored and eventually was diagnosed as needing an implanted defibrillator. His surgery has been a success and after lockdown, he is looking forward to returning to the Clubhouse for a game of Crib with his friends. He assures me he is keeping his hand in as he and Shirley play at home.
“In typical Brian fashion, he asked me if everyone was alright at the Golf Club and asked how Max was settling in. Max had only been in post for a few weeks when Covid-19 kicked off so he has had to ‘find his feet’ very quickly, and was doing very well, wanting the best for our club.”
“Brian said, “I couldn’t thank Max enough for what he did that day, he saved my life. If it wasn’t for Max, I wouldn’t be here today.”
At the interview Max was able to outline his impressive career in golf which began as a successful junior at Sandwell Golf Club in Staffordshire where he was the Staffordshire Boys champion and represented the club’s scratch team at the age of 15.
He made his decision to take up a career in golf management as he describes: “I started my golf career at De Vere Carden Park following completing a degree in Golf Management at the University of Central Lancashire. My degree gave me a full insight of golf clubs are ran and a general overview of the industry.
“After a year at Carden Park, I moved to The Mere Golf Resort and Spa where I was part of the Golf Operations Team.
“As the years went on and learning more and more, I moved up to eventually be the head of the golf department. This included planning and running big events such as The Sir Alex Ferguson Golf Classic, Lancashire Cricket Club Golf Day and several other big events. I was also fortunate enough to be part of the management structure that won Cheshire Marketing Team of the Year for The Mere’s Golf Services Team along with winning a silver flag for customer service levels at the Golf Industry’s 59 club awards.
“I then wanted to move into the Private Members Golf Club sector where I could start to oversee the whole golf club. In June 2019, I became the General Manager of Alderley Edge Golf Club.
“This was a very different set up but made me understand the key differences between a more corporate golf club structure to a private members golf club where it is more about working through committees.
“The seven months I spent at Alderley Edge Golf Club were a massive learning curve and something that has held me in good stead in my new role here at Bramhall Golf Club. I have been extremely fortunate to have achieved what I have in my seven years of Golf Management.
“From the moment I first stepped foot in Bramhall Golf Club, I feel as though I have been greeted with open arms. It has been great to come into the club that has such a clear vision and a strong platform to start growing the club to where it wants to be.
“This is all down to the characteristics of the membership and the family feel that the club has created.
“As I have previously stated, the club has a strong vision and plan which will only help grow the club and take it to the next level. With my experience from the golf and hospitality sector, I am sure that this will be a great benefit to the club.
“The Board and staff have been extremely engaged from the first moment I stepped foot in the club and we are planning some exciting changes in the future which will help raise the profile of Bramhall Golf Club.
“I would really like to thank my parents and my wife for their support throughout my career. As you can imagine, there are ups and downs but they are what have made me the person I am today.
“I have also been extremely fortunate to have some great mentors and friends in the industry who have helped me in developing my skills and knowledge in golf.

Photo & copy courtesy Geoff Garnett

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